our conception

Our birth story began with the desire to give women better choices on their motherhood journey.

the beginning

It all started in 2016, at a mommy baby gym class and trying to nurse in a regular sports bra. Impossible. A trip to the mall then confirmed while maternity activewear existed, but it was a far cry from fashionable.

At AFTER9, we are dedicated to transforming the way we view and treat ourselves in the journey of motherhood. Our elevated design lines and fabrics are selected to push the envelope on maternity/nursing wear. The clothing shouldn't just be about getting by, it should be about celebrating your next chapter.

More than the clothes we make, it's also about the opportunities we create for others. We choose to manufacture our clothes in Canada, as we want our supply chain to positively contribute to the opportunities for working parents in our local economy.

our founder

Formerly a full-time fitness instructor and reporter, Olivia Glauberzon began AFTER9 after having her two children Mackenzie and Lincoln and getting her sleep back.

AFTER9 is her third-fitness based business following teaching aerobics in the early 2000s and importing maternity activewear into Canada in 2017. She has been seen on Breakfast Television, CTV News, as well as has written for the Globe and Mail and Toronto Star.


FITNESS MOTO: Fitness is about sanity, not vanity.

why after9?

Elevated, functional activewear

Our pieces are designed to take you from crib-side to club-side. Sweat-wicking, sustainable, with slimming design lines, you can rock at our pieces at any occassion.

you deserve it

Whether you're pregnant or have just given birth, having a baby is a transformational moment. Treat yourself in the process to activewear that inspires you to be move and be your best self beyond the gym.

bump to baby guaranteed

We stand behind our design & testing process, knowing we've created products that can go the distance in sweat and excessive washing. Have piece of mind when you go with AFTER9, your products are guaranteed to go the distance or your money back.