What other moms are saying!


Unbeatable Customer Experience and Amazing Fit

Once I received my leggings, I was SO happy. They fit amazing and the cloud 9 material is super supportive. When I was experiencing round ligament pain, these were the only bottoms I could wear. Yes, they're expensive, but they are worth the splurge and are the only leggings I'll wear during my pregnancy now. I've since ordered 2 more pairs and couldn't be happier.

Alanna Jane
Toronto, Ontario

Bought two nursing bras at a show, & then bought two more

I absolutely love these bras. I bought two at the Vancouver baby show, and then bought another two shortly after. I wore them while I was pregnant and postpartum. I hate many bras and often just wear bralettes, but this is the most comfortable bra I’ve ever worn. As a family doctor, I am well versed in the benefits of breast-feeding and clinically aware of how hard it is to establish breast-feeding with your newborn. Personally, I found it tremendously difficult (many tears!) to get baby to latch...so to have this HERA nursing bra that allows quick access to the breast (and comfortable!) was just a life saver and one of the easier parts of my breast feeding routine.

Jordan H.
Vancouver, B.C.

This top doesn't scream "nursing top" like so many others do

I don't wear hoodies that much but decided to give this one a try, and am so glad I did! It's comfortable and flattering - long enough in the torso to cover my bum and long enough in the sleeves to actually wear the thumb holes regularly. The zippers are very discrete, it doesn't scream "nursing top" as many others do.

Alex C.
Ottawa, Ontario

Embrace Motherhood & Mayhem

Motherhood is about compromise. Just not in your closet. Our clothes are made to endure the mayhem of momming - baby puke, velcro and constant movement.

Our Quality

Our Mission

To inspire movement, and confidence in every moment of motherhood.

And if you're going to hide in the closet (that's not weird), you should at least love your clothes.