zen when you're knocked up

A maternity wardrobe you'll actually want to keep
bump-to-baby tested

You 2.0

Luxe maternity wear that makes you look + feel like you.

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From Our Founder

Hear our story on Bloomberg BNN

AFTER9 is high-design, paired with high-function. There is no sizing up for our items to grow with you. You can buy a single pair of leggings, or bra, and know we've done the work to ensure they will stand up to your entire 9-month journey & beyond.

What Makes Us Different

Technical Precision

500 moms. 300 bumps. 1,000 boobs. That is how many new and expectant mothers we have measured and tested our products on to ensure perfection. Every fabric gets sweat-tested for comfort. We also hit all of our fabrics with a velcro boot to ensure they are entirely pill resistant.



Relax mama! We know your body is changing more in the next nine months than a man's body will ever change in his entire lifetime. It took us over 10 prototypes to develop a legging & bra that could take you from 1st trimester to 1 year postpartum with a flawless fit. That is the AFTER9 difference.

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from work to your workout

We know your only going to build your closet with a few key pieces, which is why we've ensured all of our fabrics have an elevated appearance that can be dressed up or down, but are technical enough for the gym.

Our Story